Commercial Executive Magazine - Optima Enhances Virtual Sales Model, Tops Off Construction of Luxury Residential Tower - Optima Kierland®
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Commercial Executive Magazine – Optima Enhances Virtual Sales Model, Tops Off Construction of Luxury Residential Tower

In these unique times, multifamily development firm Optima is debuting an enhanced virtual sales experience at 7180 Optima Kierland to accommodate prospective buyers in advance of the luxury residential community’s summer opening.

The 12-story tower has topped off construction and just last month surpassed 65 percent sold. Now, to respect necessary social distancing, Optima has upgraded its online buying experience, which the company first introduced more than three years ago, to allow for a more comprehensive and interactive platform for buyers. While stay-at-home restrictions limit prospective buyers from house hunting in the traditional sense, Optima is ensuring that the tools are in place to support those who are in need of a future home.

“More than 50 percent of our buyers are from out-of-state, so virtual communication is the preferred method regardless of the ability to physically visit our onsite sales gallery,” said Crel Vogel, sales manager at 7180 Optima Kierland. “We’re still seeing buyers purchase a home with us as they look to the future and identify Optima Kierland as an incredible opportunity. These buyers and prospects have confidence in the Optima brand and are familiar with the high-quality that Optima consistently has delivered at its other developments.”

In the past several weeks, Optima has sold three homes, all from out-of-state buyers using the virtual platform.

“As we surpass this key construction milestone that signifies our final phase of development, we are adjusting and adapting our sales model in order to help future residents address their housing needs while also taking the necessary precautions to ensure everyone stays well in the process,” said David Hovey Jr., AIA, president and principal architect of Optima. “7180 Optima Kierland embodies a fresh take on Optima’s signature design featuring spacious private terraces that accentuate the tower’s distinctive architecture, a wide range of floor plans and an exciting array of amenities and services for a hassle-free lifestyle.”

Priced from the $500Ks to over $2 million, 7180 Optima Kierland is comprised of 202 thoughtfully designed, one-, two- and three-bedroom homes, plus a collection of premium penthouses perched atop the highest floor. The tower features a collection of unparalleled amenities both on the ground floor and rooftop Skydeck including Arizona’s first residential rooftop running track, a heated lap pool, a full outdoor bar and kitchen with entertaining spaces, indoor and outdoor theaters, a state-of-the-art fitness center, an indoor basketball/pickleball and squash courts, and more.

Homeowners will enjoy walking to high-end shopping and dining at Kierland Commons and Scottsdale Quarter and an array of nearby golf courses. The building is designed to float above grade level with nearly six acres of landscaped open space that create a park-like setting for the community. Optima Kierland’s award-winning residential buildings, designed by David Hovey Jr., have been recognized for the company’s commitment to design, sustainability and innovation.

Read more from Commercial Executive Magazine here.

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